In so many ads today, someone says that, after taking some drug, he or she feels like him or herself again.
What a revelation! “I took kalipentamyzine, and I feel like myself again!”
Who would you expect to feel like? What if I said, “I took kalipentamyzine, and I feel like Ashton Kutcher again!”
I don’ t think so. If Ashton Kutcher takes kalipentamyzine, is he going to feel like Les Potter again? If so, that’s one freaky drug.
The statement presupposes that “feeling like yourself again” is a good thing. If you need the drug, then obviously, something is wrong.
Accordingly, the way the statement is worded, if you take it, and it works, then you go back to feeling crappy again. Duh!
To be accurate, you would need to say, “I took kalipentamyzine, and I feel like myself felt before I started feeling crappy which resulted in my taking kalipentamyzine in the first place!”
But that is far too wordy for good advertising.