Writing skill is the fundamental core competency of the communication/public relations professional. Why? What will you do to improve your PR writing style and ability once you graduate?
Posts Tagged ‘Words’
Posted in Writing, tagged Communication, Jobs in PR, Millennial Generation, Public Relations Writing, Storytelling, Strategic Communication, Teaching Communication/PR, Words on May 1, 2014| 37 Comments »
As a college professor, I am certainly no stranger to books. Like a flintlock rifle to a pioneer, my books are my major tools of survival.
But these are textbooks. While I love them all, reading books of my choosing for fun is a wonderful holiday treat. During fall and spring semesters, I do not have time to read for fun. In addition to four classes/80-plus students, serving as faculty advisor for two organizations, counseling 50 advisees, hundreds of online correspondence weekly, and my two blogs, I take at least one doctoral class a semester. I can’t manage more than that with my existing workload. My doctoral classes usually add from two to five books that must be read, plus a weekly barrage of scholarly journal articles.
All that leaves little time for escapism reading. But now that I am out on winter break, I am catching up. I love good old-fashioned hardbound books whose pages I can turn, write in the margins, and mark memorable passages for easy retrieval later.
Yes, I read my fun books just like I read my textbooks — with pencil and marker handy.
My first read of the winter break was the incredible People of the Book, by Geraldine Brooks. Much of this wonderful book takes place in a special city to me, Sarajevo, Bosnia-Herzegovina. I went there a few years back to speak at a conference, and it was a life-changing event. I studied Bosnia’s proud and at times troubled history before I left, but being there made it all come alive for me. I made some very dear and lasting friends on that trip, and after reading the book, I contacted each one. I also asked their help in contacting others with whom I have lost touch.
Many scenes from People of the Book take place in familiar areas to me — Sarajevo’s old town, the hotel in which I stayed, and streets whose architecture and war damage are all ingrained in my memory. The book also has a scene in Australia’s Noosa Beach, another interesting place I have visited.
But it is Sarajevo that still captures my heart. I got to see much of the city of Sarajevo. Years before, I had watched the winter olympics held there before the war. One of my most compelling memories from my visit was sitting mid-rink in the actual ice rink where Katarina Witt and others had performed in those olympics. Damaged heavily in the war, it was still a moving experience to be there, sitting alone in the dark, quiet of the olympic ice rink, once a scene of so much wonder.
I left Sarajevo and drove north through Bosnia-Herzegovina to Zagreb, Croatia. That trip was deeply moving because I saw much of the war-damaged countryside that was still trying to recover.
My second read was Dan Brown’s The Lost Symbol. I liked it because the story and its intricacy is remarkable. I am familiar with much of the “mysteries” that permeate the book. You see, after my accident in 1977, in which I broke my back and became paralyzed and a wheelchair user, I went looking for answers. I read everything I could get my hands on about the world’s great religions, spirituality, the mind, conscientiousness, healing, miracles, metaphysics, Noetic science, philosophy, physics, the Knights Templar, Masonic history, and on and on. One book led me to another, then another. None of the secrets or symbols in The Lost Symbol were really new to me, but Dan Brown can put together an action-packed adventure like no one else. He is a gifted storyteller.
I am currently reading Sara Gruen’s Water for Elephants. I’ll write about it later. It’s too early to tell about it, but so far, so good.
Like me, I know there are many other, excuse this, people of the book out there. It is a wonderful thing to be able to lose yourself in a compelling read. If you are one (and I know you are) please share your favorites with me via the comment block below. I’d love to hear from you.
Happy New Year. I wish you many wonderful books in the coming year.
Is it just me, or does it seem to you like the word “chipotle” is everywhere these days?
As a friend from Tennessee asked with tongue firmly in cheek on a recent visit to Northern Virginia: “How did we ever live without chipotle?”
That wry rhetorical question says it all.