Archive for January, 2011

I have been hooked on the Cooking Channel lately. I was watching tonight as the Channel promoted future productions. Shown were short snippets of hosts talking about cooking in promotion of their upcoming shows.

Film editors should have taken more time when editing one person’s short promo. On air, she said, “if it smells like my grandparents, then I know I got it right.”

I don’t know about you, but I wouldn’t touch any food item that smelled like my grandparents.

There are reminders everywhere to proof read and edit before publishing.

Now, who’s hungry?


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Astrologers have announced a new set of zodiac sign dates, not that we knew we needed them.

The big news is that each previous symbol’s covered dates moved by a month. That is because, astrologers say, the moon’s gravitational pull wobbled the Earth’s rotation on its axis recently.

So now, after all this lifetime as a Sagittarius, I am now, God help me, a Ophiuchus, whatever the hell that is. Sag was an archer, and I could relate to that.

But a Ophiuchus? Its dates are November 29 to December 17. Since my birthday is December 16, I got bumped under the new sign.

Instead of a classic archer, the Ophiuchus is the sign of the serpent holder. Like Indiana Jones, I hate snakes.

Here are some other traits associated with Ophiuchus:

  • Many people are envious of the Ophiuchus as he/she progresses well throughout life
  • A seeker of wisdom and knowledge
  • A flamboyant dressing sense, favouring bright colours.
  • Authority looks upon him/her well
  • Would make a great architect or builder
  • Number 12 is the lucky number.
  • Will have a big family but will leave home at an early age

Yeah, right. Sagittarius traits fit me much better. I am not sure I am cut out to be a Ophiuchan.

The change also lends a whole new dimension to the old pick up line, “Hey, Baby, what’s your sign?”

“I’m a Ophiuchan.”

Then buy your own damn drinks.

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You are reading the menu at a really nice restaurant. You’re in the mood for seafood. After careful study, you see it, the perfect choice. Ordering this delicacy will doubtless distinguish you as a sophisticated gastronome.

You order Chilean sea bass.

Your dinner announces its arrival with aromatic promise. Your first bite confirms that you made the right choice. What could be better than Chilean sea bass, cooked to perfection?

But what you are really eating is Patagonian toothfish, Dissostichus eleginoides, a large, long-living, incredibly ugly yet exceptionally tasty fish that thrives in the cold waters of the South Atlantic. Reaching up to seven feet in length and living for up to fifty years, this popular entree in restaurants the world over remained largely unnoticed until 1984 when the seafood industry decided to rebrand the Patagonian toothfish into the ever-more-palatable Chilean sea bass.

Four years later, fleets of Russian fishing vessels appeared specially equipped to take away large quantities of this enormous creature. That marked the turning point in the rebranding of the Patagonian toothfish. From that austral summer in 1988, the lowly fish with the unseemly name, now recast as the elegant Chilean sea bass, became a much-loved staple of restaurants worldwide.

“What’s in a name? That which we call a rose by any other name would smell as sweet.” So said Juliet of her lover’s last name in Shakespeare’s Romeo & Juliet. With the rebranding of the ill-named fish, Chilean sea bass has become a highly prized dinner choice and a lucrative catch. 

I wish I could report a happy ending to this rebranding effort. But, as is often the way of humans, we find a good thing and overdo it. The Patagonian toothfish, aka, Chilean sea bass, is now in danger from large-scale illegal fishing. A new name and a new image made this fish a popular meal, in fact so popular and valuable that it has been called the “white gold of the Southern oceans”.

Can we save the Patagonian toothfish? Perhaps it is time to select a more sustainable entree. I think I’ll just have a salad.

(Thanks to Simon Winchester’s compelling book, Atlantic, HarperCollins, 2010)

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If it were not for visitors/readers like you, this blog would have no reason for being. Thank you for coming here, reading my words, and commenting when you feel so moved. I know there is much out there to draw your attention, so your support here is greatly appreciated.

So, how are we doing?

The WordPress.com stats helper monkeys reviewed how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads Wow.

The numbers

The average container ship can carry about 4,500 containers. This blog was viewed about 19,000 times in 2010. If each view were a shipping container, my blog would have filled about 4 fully loaded ships.

In 2010, there were 25 new posts, growing the total archive of this blog to 208 posts.

The busiest day of the year was November 29th with 204 views. The most popular post that day was A question for my Millennial Generation PR Writing students.

Where did they come from?

The top referring sites in 2010 were lespotterinc.com, facebook.com, bloglines.com, google.com, and search.conduit.com.

Some visitors came searching, mostly for facebook ethical issues, more with les, public relations personality traits, ethical issues of facebook, and perils of facebook.

Attractions in 2010

These are the posts and pages that got the most views in 2010.


A question for my Millennial Generation PR Writing students November 2010


Legal and ethical issues when employers check applicants’ social networking sites February 2008


Grad school decision time: master’s degree in communication or MBA or IMC? February 2008


Should teachers communicate with students via social networks like Facebook and MySpace? July 2008


Personal traits that help PR people be successful September 2008

Thank you for supporting my blog in 2010. I look forward to our continued connection in 2011.

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