Writing skill is the fundamental core competency of the communication/public relations professional. Why? What will you do to improve your PR writing style and ability once you graduate?
Archive for the ‘Writing’ Category
Posted in Writing, tagged Communication, Jobs in PR, Millennial Generation, Public Relations Writing, Storytelling, Strategic Communication, Teaching Communication/PR, Words on May 1, 2014| 37 Comments »
You have heard me talk a great deal about my Communication/PR colleagues and friends who I consider to be true professionals. What does being a Communication/PR professional mean to you? How do you become a true professional in Communication/PR?
What is your greatest personal challenge as a public relations writer? How will you deal with this challenge?
I am tired of people writing and saying:
- “reach out to” when they mean “contact” or “communicate with”
- “based off of” when they mean “based on”
- “alongside” when they mean “with”
- and “myself” instead of “me”
One more: interjecting the adverb “so” into everyday speech all too frequently. For example, “You are so going to regret posting this.”
I am also tired of hearing working groups referred to as the “gang of (insert number)”.
How about you? What words and phrases drive you crazy?
Now that you have had this Public Relations Writing course, what will you do going forward to continually improve your writing skills and abilities?
Why is good writing so important to the PR profession?
I don’t know whether to laugh or cry.
For spring semester PR Writing students’ last assignment, I gave them a job posting and instructed them to write a business letter applying for the job. Here is a collection of memorable lines from some of the letters:
“What makes me stand out from the other applicants is that I have spent nearly five years in a manger [sic]…”
“This position requires someone containing [sic] the ability to write compelling, accurate…”
“…which has given me the experience to understand and comply [sic] my knowledge…”
And here is one complete sentence as written from a letter:
“Mr. Potter a public relations course I was recently enrolled in.”