We had a wonderfully enlightening discussion in my PR for Nonprofit Organizations class today. A student asked what I thought were the necessary personal traits for success in a communication/PR/IMC career. I threw it open for class discussion, and after a lively interchange for most of an hour, this is what the class came up with:
A gregarious nature.
Quick thinking, quick on your feet.
A professional demeanor.
Accessibility, approachability, openness.