College is supposed to prepare you for your career and to lead a productive work life. In what ways do you feel most prepared for this challenge? In what ways do you feel least prepared?
Posts Tagged ‘Millennial Generation’
Posted in Comm/PR/IMC careers, tagged Education, Employment, Hiring Employees, Jobs in PR, Millennial Generation, Public Relations Writing, Teacher and Student Communication, Teaching Communication/PR on July 28, 2014| 17 Comments »
Posted in Writing, tagged Communication, Jobs in PR, Millennial Generation, Public Relations Writing, Storytelling, Strategic Communication, Teaching Communication/PR, Words on May 1, 2014| 37 Comments »
Writing skill is the fundamental core competency of the communication/public relations professional. Why? What will you do to improve your PR writing style and ability once you graduate?
What are the most important skills/abilities necessary for success in the Public Relations career you envision as being perfect for you? How will you demonstrate to potential employers that you have those necessary skills/abilities? How will you continually improve your skills/abilities after you graduate?
After careful and diligent scholarly examination, I think I have figured out once and for all the difference in my Baby Boomer generation and the young guns who follow us. Here is the result of this highly academic contemplation:
When I was growing up, we called those most sensitive parts of the male anatomy the “family jewels”.
Younger generations now refer to the same as “junk”.
Educators (including me) are beginning to be concerned over what “growing up digital” is doing to Millennial Generation students’ interpersonal, or face-to-face, communication skills and abilities.
Though sophisticated technology users, when measured by traditional developmental milestones, some view Millennials as less mature than
previous generations. According to research by Pardue and Morgan in 2008, Millennials often have difficulty communicating through traditional channels and do not like to read or write, all elements that will be required in a workplace that has four generational cohorts toiling away side by side.
My major research interest focuses on that aspect of Millennials and their relationship with Web 2.0 technologies – I seek to learn what exactly is the influence of Web 2.0 technologies on Millennials’ interpersonal communication skills and abilities?
If educators in communication/public relations are to effectively prepare Millennial undergraduates for successful careers, then Millennials’ interpersonal skills and abilities need attention, too.