Facebook has bought FriendFeed, a social media platform that acts as a clearinghouse for our social media activities.
According to its Website, “FriendFeed enables you to discover and discuss the interesting stuff your friends find on the web. Read and share however you want — from your email, your phone or even from Facebook. Publish your FriendFeed to your website or blog, or to services you already use, like Twitter.”
The goal seems to be a central place of organization among all the disparate aspects of social media. When told what to look for, FriendFeed collects all the information and lets the social media world know about it.
TweetDeck does some of that by facilitating simultaneous updates to both Twitter and Facebook. Facebook tried it with Facebook Connect. According to Chadwick Matlin writing in The Washington Post, Facebook will make FriendFeed a companion to Facebook Connect.
Matlin believes that Facebook’s purchase of FriendFeed is all about social aggregation, bridging the existing gap between what shows up with our Facebook friends in status updates and all the stuff they do outside of Facebook. Now with FriendFeed, Facebook can create a mash-up, making all that much easier.