Students in my Master’s class recently discussed the communication of organizational trust as “a fundamental leadership responsibility and a growing area of responsibility for communication professionals” as stated in the IABC Handbook of Organizational Communication (Gillis, 2006, p. 44).
I think we’d all agree that trust and building trusting relationships are important to contemporary organizations. But we are in a severe recession. Jobs and budgets are being cut, and fear is rampant. Can an organization build trust in such an environment? If so, how? What is the communication professional’s role?