Facebook says “it went too far in its pursuit of profit” with the introduction of the controversial Beacon application. Facebook announced that it will allow its 55 million users to permanently turn off Beacon, a marketing tool that tracks Facebook members’ activities at other Web sites.
The announcement came Wednesday along with an apology by Facebook founder Mark Zuckerberg.
Now that our commercial privacy is safe and we can buy stuff online without fear of having it broadcast to our FB Friends, we can get back to posting embarrassing photos of our drunken antics. Thank you, Facebook. I feel so much better now.