It is time to teach MCOM 357 Public Relations Writing again. Two sections. That’s 40 writing assignments a week to assess.
That’s a lot of what I call “word stir fry”. Inexperienced writers tend to create it. Lot’s of it. Bless them, for it just takes practice and experience to put words together in a meaningful, effective manner.
I probably spend more time thinking about how to teach communication/PR students to be effective writers than I do the other subjects I teach. Strategic communication/PR planning and management is far more easily taught than how to use the English language correctly and with clarity and interest.
I often wonder what teaching advice I would get from some of the luminaries out there. Great writers like The Surgeon David Murray. He uses words with surgical precision.
Then there is Steve Crescenzo, or as I call him, Bombasticles. Enough said.
One writer I follow is to writing what the smoothie is to drinks. My dear brother Robert J. Holland. Robert can write anything, and he can write it perfectly and make it interesting, too.
I asked my first mentor, a most talented writer, how I could learn to write better. He looked at me with disdain and said, “You can begin by ceasing to read those hot rod magazines and start reading good literature.”
My advice to you, dear students, is to do what we all do when we wish to learn to be better writers — read good writing. Starting with these guys is a good move. They will, in turn, lead you to others.