This addresses an important need — strategic planning for schools.
This semester, I am taking a fascinating course called Transformation Leadership and Professional Development as part of my work toward my Ed.D. in Instructional Technology at Towson. In Saturday’s class, Instructor Dr. Jane Neapolitan introduced us to a wonderful resource for professional development, the National Staff Development Council, a nonprofit professional association devoted to ensuring success for all students through staff professional development and school improvement.
The main reason I love my doctoral studies is that they bring together so many things about which I am passionate. Since I joined in 1973, I learned so much about communication management through a professional association, IABC. Decades of its timely and instructive professional development offerings always help me learn what I need to be a better communication manager and consultant, and now, teacher. For years and years, I have devoutly studied and incorporated into my practice techniques of organization development, human resources, project management, and strategic and marketing planning in order to be the best I could be. Much of this systematic study involved professional associations’ timely educational materials and courses of study.
My doctoral studies embrace all my passions, focused on developing me into a more competent scholar. Now I see yet another connection to my passion for strategic planning as a way of improving organizational effectiveness. In poking around the NSDC site, I found a blog by its Executive Director Dennis Sparks. Sparks’ blog, Leading and Learning, contains a posting about strategic planning for schools. I have directed strategic planning at several corporations and am a consultant in strategic planning. Strategic planning is the one management tool that unifies all aspects of organizational management. Strategic planning for schools! Yes!!
I know what a well-managed strategic planning process does to improve an organization. My manual on strategic communication planning, published through IABC, is further testament to my passion for effective strategic planning. Now that I am devoted to higher education, I am excited about using my skills and experience to help improve any school situation in which I may be involved. The possibilities for improvement are limitless. Schools that use strategic planning effectively will be successful, for the process is the road map to improvement.