I am beginning to hear from fellow educators. Some are veteran bloggers. Some are novices like me. They welcome me to the blogosphere. I am humbled by their helpfulness and hospitality. Such is the nature of blogging. I am becoming more of a zealot with every encouraging comment I read.
It is a good thing that educators will join us here because I want this blog to be a place of discussion and sharing about strategic communication/PR and IMC, plus life in general. A place where students, instructors, and working professionals can come and chat. Everyone who is passionate about learning — and helping others learn — is welcome here. I am devoted to Student Centered Learning Environments (SCLEs). That simply means focusing on problem-based, project-based, inquiry-oriented instruction. Remember Constructivist Learning Environments from my last post? Blogs are the ultimate in quick participatory learning and sharing.
Okay, enough of that. So you will know what we might discuss, here’s my course line up for spring semester:
- Public Relations Writing — two sections, about 40 students total. Students have 20 major writing assignments that cover all types of typical assignments they will perform on the job.
- Theory of Organizational Communication and Strategic Public Relations and Integrated Marketing Communication — about 20 students who will learn strategic comm/PR planning and management via case studies. Each will develop a strategic comm/PR plan, step by step, all through the semester. Those who finish successfully will be strategic thinkers.
- Professional Communication Competencies In a Changing Environment — about 10 grad students in our Masters program. This is a new course that I developed. I will teach it instead of my usual Public Relations for Nonprofit Organizations. The grad course will emphasize social media among other high level comm/PR management knowledge and abilities.
Each course is Blackboard-supported. I also supervise 13 internships and serve as faculty advisor to our Student PR Group, made up of both PRSSA and IABC student chapters. We have about 50 members total.
I’ll also be taking a doctoral course called Transformational Leadership and Professional Development.
That’s what I will be doing. What do you think? Any advice or counsel from students, instructors, and working professionals is welcomed.