Accredited Business Communicator Lester R. Potter, an MBA, is a Senior Lecturer in the Department of Mass Communication and Communication Studies at Towson University, Maryland. He is “ABD” (all but dissertation) for a doctorate in Instructional Technology at Towson. At Towson, Potter teaches Public Relations Writing, Theory of Organizational Communication and Strategic Public Relations and Integrated Communication, Public Relations for Nonprofit Organizations, and selected courses in Towson’s Master of Science in Communication Management. He also serves as Faculty Advisor to the Student PR Group comprised of PRSA and IABC student chapters.
Potter was named Public Relations Society of America (PRSA) Maryland’s Educator of the Year for 2013.
Prior to beginning his academic career, Potter was President of LES POTTER INCORPORATED, an international consultancy he founded in 1998. His firm helps organizations worldwide use communication as a strategic management tool to boost organizational effectiveness. For over 30 years, Les Potter has improved business operation with innovative, results-oriented interventions. To solve clients’ problems, Potter draws on successful experience in organizational communication, strategic and marketing planning, and human resources and project management gained from work with a wide variety of organizations and industries.
Les Potter’s background includes many different and enriching business situations that prepared him for successful client service. Potter was Chairman of the International Association of Business Communicators (IABC) during 1991-92. He was named an IABC Fellow in 1997, IABC’s highest honor. He served on IABC’s executive board, accreditation board, and as a trustee of the IABC Research Foundation. He earned IABC accreditation (the ABC designation) in 1978.
Les is also a member of Kappa Delta Pi, the invitation-only professional association for educators, the Public Relations Society of America (PRSA), and the Association of Educators in Journalism and Mass Communication (AEJMC).
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