Washington Metro publicity stunt is labeled as “PR”

On Sunday, September 27, 2009, The Washington Post ran this headline on its front page: “Sandwiching Older Metro Cars Was PR Move.”
The headline referred to the Washington Metro officials’ move to sandwich older rail cars between newer, more sturdy, rail cars in response to this summer’s subway crash that killed nine people. The older cars [...]

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Two blogs, no waiting! Even more with Les

A line from my favorite poem, To Lucasta, Going to the Wars, says, “true, a new mistress I now chase…” 
That fits me now. I have started a new blog as part of my doctoral studies in Instructional Technology at Towson University. My first love is and always will be More With Les, but the new [...]

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Parallels: Media usage in education and communication/PR

Media are merely vehicles that deliver instruction but do not influence student achievement any more than the truck that delivers our groceries causes changes in our nutrition (Clark 1983).
 Take that, you teachers who use instructional technology in the classroom!
 For those of us who study the effective and efficient use of instructional technology, Clark’s words are startling. Is [...]

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First week of school is no time for a computer virus

Last week was the first week of fall semester. It’s a busy time for me, and every moment counts. There is so much to do to launch four classes and begin a new doctoral course.
Day two, my computer got a virus which shut it down completely. Being the first week of school, the help desk [...]

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