More With Les names its Person of the Year – the Millennnial Student

Everyone else is doing it, so More With Les is jumping on the bandwagon. After what seemed like endless minutes of contemplation and deliberation, I am now ready to announce the More With Les blog’s Person of the Year for 2007.
The winner is the Millennial student.
The students in the generational group referred to as the “Millennials” were [...]

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Christmas list for strategic communicators

This Christmas, what does the strategic communicator need? What’s on his or her wish list?
A Christmas wish list usually implies “stuff” like the latest laptop,  music player, digital camera, etc. But most strategic communicators have those now. No, what’s really needed is the knowledge and ability to truly be a strategic communicator.
Such knowledge and ability is [...]

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The Christmas letter, of questionable public relations value

They’re back….
The ubiquitous Christmas letter (CLs). Doubtless you get one or two. Most come by snail mail, but with increasing frequency, some are emailed. CLs are well-meaning attempts to catch up with large numbers of people during the holiday season. They usually recount how the year was a blur of activity and frequently contain an [...]

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It’s official; w00t is in

Do whut? Not whut, w00t.
W00t, a curious combination of letters and numbers, is the official new entry into the Merriam-Webster dictionary for 2007. The term is used by online gamers as an exclamation of happiness or triumph. To sports fans, it also stands for “we own the other team”. You hear it as “w00t, w00t, [...]

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The Bimbo Princess revisited

Remember the Bimbo Princess blogger I introduced in my last post? I asked her why she blogs. Her simple reply speaks volumes about not only blogging, but communication/PR/IMC (whatever we call our jobs), education, and life in general.
She said she blogs “to learn to tell the truth.”
Wow!
The Princess is a senior Mass Comm. major in Towson’s PR [...]

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The Bimbo Princess

I have been blogging for about one year now. As stated in “Why is Uncle Lester Blogging?”, I blog to learn about blogging. I Facebook to learn about Facebook. In short, I actively participate in social media to learn about social media in order to teach it to my students with some degree of authenticity and [...]

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Corporate bloggers organize into the “Blog Council”

Is this a solution in search of a problem?
An organization called the Blog Council was launched this week. According to its website, its mission is to help corporate blogging efforts become more successful.
The founding members, 12 well-known companies, say that the corporate blogging community has been under-served, so the Blog Council wants to change that. How? [...]

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Facebook/Beacon followup

Facebook says “it went too far in its pursuit of profit” with the introduction of the controversial Beacon application.  Facebook announced that it will allow its 55 million users to permanently turn off Beacon, a marketing tool that tracks Facebook members’ activities at other Web sites.
The announcement came Wednesday along with an apology by Facebook founder Mark Zuckerberg.
Now that [...]

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Absolutely

I have had it. If I ask one more question and get “absolutely” for an answer, I’m going postal.
When I get this mindless response, I have to re-ask, “do you mean absolutely yes, or absolutely no?” 
Please, simply say yes or no. Just think of all the syllables you will save.

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Facebook’s Beacon faux pas, and it’s about privacy?

To Facebook creator and chief executive Mark Zuckerberg, Beacon must have seemed like a good idea at the time.
Beacon is a form of online tracking, a popular advertising technique. Other companies, like Microsoft, AOL and Google, regularly check what sites people access and then target advertising to them based on their patterns of usage. It [...]

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