But That’s the Point!

Day Two of spring semester begins clear and cold here at Towson University. People are scooting about, trying to find classrooms and asking all sorts of questions, trying to figure out what to do and where to go.  And you should see the students!
I’ve met with all four of my classes now. To make a point about public relations [...]

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Good Morning, And This is Your Wake Up Call

Bill Sledzik, associate professor at Kent State’s School of Journalism and Mass Communication, is a practitioner turned educator like me. He uses his insightful blog, ToughSledding, to share public relations lessons with students and to connect with professional colleague and friends. Bill and I agree: we can use our blogs to help integrate social media into our curriculum. [...]

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Spring Semester Begins Monday

I am beginning to hear from fellow educators. Some are veteran bloggers. Some are novices like me. They welcome me to the blogosphere. I am humbled by their helpfulness and hospitality. Such is the nature of blogging. I am becoming more of a zealot with every encouraging comment I read.
It is a good thing that educators will [...]

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The Blog: Constructivism at Its Finest

I am a candidate for an Ed.D. in Instructional Technology at Towson University. My doctoral studies fascinate me, especially constructivist theory. In doing this blog, I am struck by a cosmic truth: blogging is pure constructivism.
For example, in my learning environments at Towson, I use Case-Based Reasoning (CBR) to teach strategic communication/PR planning and management. [...]

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Like, ya know, it’s like, absolutely

News flash to students (and far too many adults): If someone asks you a question that is answerable with a simple “yes,”then just say “yes.”
In other words, just say NO to saying ABSOLUTELY as an answer. Saying the A word can mean A. yes, or A. no. Take a stand. Don’t equivocate. Be clear. Just [...]

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The Scrunch Bunch

This is about the importance of professional association membership to a career in communication/PR.
I got my first corporate communication job in 1973.  I had an enlightened boss who encouraged me to join IABC. He not only advised me to join, but said I should take committee assignments and officer positions, too. Little did he know that [...]

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My First Comments

The first person to comment on a posting to my brand new blog was one of my students. Priceless!
In their wonderful book, Citizen Marketers, authors McConnell and Huba say “Google never forgets.” Having commented, my studentAnna Marie Forbes Worthington, will be right there on the blogosphere record with me on this journey. Anna Marie is [...]

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Looking for Meaning in a Communication/PR Career?

Work to live, or live to work?
My students at Towson’s Mass Comm department frequently ask me about the kinds of work they might do upon graduation. This week, I saw first hand an incredible example of meaningful work that also does good things for society. I think any student who desires a meaningful and varied [...]

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Why this blog? Why me? Why now?

Killer lead…Welcome to my blog.  
Why this blog? Good question. I am blogging for my beloved students, both current and former, in the Mass Comm. Department at Towson University. I am also doing this as a link to my many friends and professional colleagues from my 30-plus year career in organizational communication/public relations.  “Why is [...]

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